Sep 17

In a previous post, we mentioned how social networking can really benefit your small child care center.  Parents, generally speaking, like the idea of updates being posted from time to time during the day.  Most parents also like the idea of seeing photos uploaded to your day care center’s Facebook page during the course of a day or even just occasionally.  It’s just a great way for Mom and Dad to stay connected to some degree during their work days.

That said, we also mentioned the importance of never assuming every parent is OK with his or her child’s picture being posted online in any capacity.  That’s why it’s so important to have a waiver on file for each child (remember – each child; not each parent – there’s potentially a big distinction here).  But what exactly would you put on a waiver?  What kind of information should be included?  We here at Alpha Cares have been doing our homework and straight from the experts themselves, this is what we’ve discovered.  Below you’ll find an easy–to-create form that will protect you, your business and those precious little ones left in your care.  Remember that if any parent objects, it’s your responsibility to ensure no image – even if the child is in the background – is ever posted online.

Most forms have a title similar to:  Photo, Voice, Website, Video Permission Form

It’s important to memorialize this with a date


I/We hereby consent to allow the use of voice, video, image or likeness in photographs and/or video for my child(ren):  (Enter each child’s name)

1.       ______________________

2.       ______________________

3.       ______________________

by _______________________________________ (Your business name)

The permission for use of any of the media above is allowed for (Circle all that apply):

  • Newsletters
  • Business Flyers
  • Facebook
  • Company Website
  • Video by a third party (such as filming for a television commercial)
  • Outgoing messages on answering machines and/or voice mail

I understand this Waiver is in effect until I provide, in writing, a cease order.  I/We also agree to forego any right or entitlement I/We might have to any compensation or fees, except for a waiver fee of one dollar ($1.00).

Finally, I/We agree that I/We am/are the legal guardian(s) of the above named children.


Parent/Guardian Signature                Date

As you can see, it’s a relatively simple form to put together, but it’s crucial for those day care providers and child care centers to ensure they are not leaving any vulnerabilities.  Have any thoughts on this?  Drop us a line – we’d love to hear from you and how your daycare facility handles these matters.

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Sep 10

In our last article, we spoke of really affordable ways to market your small business, and specifically, your small child care facility.  Here at Alpha Cares, we’ve been doing our research and have come up with some great ideas for those who might have bigger budgets.  You’ll discover several tried and true methods that have served the needs of many who have successfully chased their dreams of becoming a business owner.  It’s not really feasible to provide dollar figures because there are so many variables such as the region of the country you’re in and of course, the economy itself can make providing these hard numbers a bit tricky. Still, you’ll be able to glean a lot of information here and figuring the costs shouldn’t prove difficult.

A promotional event is an effective way of introducing you and your business to others in your community.  It’s also a golden opportunity to take that block of time during the event itself and pass out business cards, flyers and even promotional give away items if you have them.  We all know promotional items, such as tees and ball caps with your company logo can be a bit costly, but it’s always worth the investment.  Alternatively, you can have a drawing where there’s one or two prizes to the lucky winner.  Some items that have worked well in the past include a software package geared for children – parents love these because they provide an educational opportunity as it also helps their young children become familiar with a computer.  Another good idea, says the Arthur Chong, founder of Alpha Cares, is a fuel card from a local gas station.  We all appreciate a tank of gas!

Of course, you want to dedicate a certain percentage of your budget to your advertising efforts.  A television commercial might not be in that budget right now, but you can do a lot with your local newspaper.  Consider a “Player of the Week” for your community’s high school football, baseball or basketball star.  This shows your support for your local teams and is a great opportunity for a photo op with a “Sponsored by” byline.  A photo with you next to this week’s star player is the perfect finishing touch.  You may even be able to negotiate a better price for the block ad if you commit to it for an entire season.  If it’s a bit out of your budget, consider teaming with another small business in the area; perhaps a pharmacy or local grocer.

Finally, and we can’t encourage this enough, be sure to build a solid online presence.  A nice website is actually quite affordable – especially if you design it yourself.  Social networking sites are a must.  A Facebook page allows you to update it a couple times a day with what’s going on in your daycare.   Mom and Dad will appreciate the sense of connection throughout their workdays and it’s superb advertising that costs nothing.  A word of caution: photos are excellent – especially if you’re able to post them as the finger painting session is happening – but don’t assume every parent wants photos of his or her little ones on the internet.  Be sure to have parents sign a permission form and honor those requests from parents who do not want to see their children online.

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