You chose child care for a reason: you sincerely love children and have a lot to offer them. You might have been blessed with the art of patience (and for many of us who lack that graceful ability – we envy you), you have an ability to educate and you work fiercely to protect children. It’s those new stories in recent weeks of child abuse, neglect and even murder that has your skin crawling and your heart breaking. Odds are, parents are more than a bit concerned over these horrific displays of human nature and evil. So how do you reassure them that your child care center is safe and your employees are just as dedicated to protecting children in their care as you? It’s a tough dilemma, to be sure. There is a graceful way, however, of approaching the subject that while awkward, can put many of your parents at ease as they leave their most precious in your charge.
Often, it’s not what you say, but what you do. In fact, it’s those non-verbal cues that parents are looking for. It’s your responsibility to ensure the bases are covered in your child care business. If your business hasn’t adopted a mission statement, you might want to consider that. A mission statement guides the actions of the business and defines the purpose of that business. In the case of a day care center, that purpose is to provide a safe and nurturing environment for those children trusted to your care. It might also include assurances of your vigilance to hire only those most qualified with no criminal background and ideally, an educational background in child development. Mission statements are prominently displayed in a company’s reception area or near the entrance and always in plain sight.
Reiterate your position on unannounced visits during the day. A transparent approach is crucial in a child care center and parents should know you welcome these visits. It puts their minds at ease and reiterates your dedication and commitment.
Believe it or not, a too-stringent approach might send off red flags. Any child care center that has rules that are too difficult or too strict is alarming in many ways. Parents respect structure; however, when a child who was only moments earlier chatting away and singing while in the vehicle with Mom arrives and immediately “falls in” to the rules and becomes silent due to the regulations of the child care center is a bit disturbing. There is a balance between little ones who come in and put their coats on the hook and those children who come in and prepare for a rigorous structure. It’s not natural or healthy.
Anytime injuries or death, such as those cases out of Chicago and Kansas in recent weeks, are in the news, we all shudder. A healthy line of communications between you and the parents who trust you will go a long way in alleviating their fears and concerns. You know your intentions are good and when parents of those left in your care know it too, it’s a win-win for the children whose well being is the priority of you and their parents.
